How to open a vegetable stall: a simple plan for a small business

Many people dream of starting their own business. And trade in consumer goods is becoming one of the main types of business activity. But the process of opening a stall is accompanied by many problems.

Let’s look at the question “How to open a stall?” in more detail. In this article.

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Small trade in consumer goods is one of the types of business activities. Moreover, this type of occupation is considered a starter one, that is, in fact, this is the first step towards building your own business. In order to organize the work of a stall you do not need large financial investments.

Anyone can organize such a business if they wish, but not everyone uses it. It's all about the problems that accompany the process of organizing your own business.

Let's try to study the standard algorithm of actions of a person who has decided to create his own business.

Where to begin?

The main advantages of opening a stall are the relative ease of running this type of business and significant savings on rent. Also, the life experience gained in the process can become a starting point for the subsequent expansion of the entrepreneur’s scope of activity and entry into a larger business arena.

Sample business plan

to open a trade stall:

• Market analysis and selection of products in demand in the area;
• Carrying out legal registration of business activities;
• Permits for trading activities from a special authority of the locality;
• Choosing a location for a future stall;
• Calculation of financial expenses required for opening;
• Purchase and installation of equipment;
• Establishing relationships with suppliers;
• Recruitment of working personnel.

It is worth keeping in mind that a trade stall has only two competitive advantages - a good location and flexible work hours. With a successful choice of products sold, the uniqueness of the goods can also be added to the advantages, which will bring high income. If the location is good, your outlet will not need advertising; the kiosk will already attract the attention of customers. When the kiosk is located in a quiet, unbusy place, the owner will also have to spend money on advertising to attract customers.

Work with suppliers and assortment

Try to find good suppliers. Make every effort to do this. Of course, you won’t be able to separate the “wheat from the chaff” right away. Therefore, purchase goods in small quantities. Over time, you will understand which partner is better to deal with. The ideal option is one permanent supplier who fully supplies your business with its products.

The following factors are important:

• reputation of the supplier in your city,
• origin of the goods,
• taste qualities of fruits and vegetables,
• availability of certificates of conformity.

Your main competitors will be points in markets and vegetable departments of supermarkets. Therefore, you must offer something different from the competition. Your vegetable stall will differ from a market outlet in terms of service and tidiness. The main advantage over supermarkets is the domestic origin of the products.

Offer your customers local tomatoes, cucumbers, apples, and pears. Find a dealer who specializes in the supply of berries and fruits from the southern regions. Complete the assortment with out-of-season bananas, oranges, and lemons. Add some exotic fruits. Offer your customers dried fruits, herbs, and juices. Place a small freezer with frozen fruit in your stall.

Individual entrepreneur registration

On the territory of the Russian Federation, most of the trade kiosks are set up by individual entrepreneurs, or individual entrepreneurs. Some entrepreneurs decide to register as an LLC, that is, as a limited liability company. To register an individual entrepreneur, you must contact the tax service of the district administration where the future trading stall will be located.

Documentation

that must be submitted during individual entrepreneur registration:

• Identification;
• Application for opening an individual entrepreneurship point;
• TIN (taxpayer identification number) certificate;
• If available - SNILS (Individual Personal Account Insurance Number).

The application for opening must indicate activity codes. They are listed in OKVED, or the All-Russian Classifier of Types of Economic Activities. Multiple codes are allowed. After receiving a special individual entrepreneur certificate, you must register with the Pension Fund, statistics and FSS (Social Insurance Fund of the Russian Federation).

When starting a business, registration of an entrepreneur is a prerequisite. Documents are submitted through the MFC (multifunctional center) or to the territorial Federal Tax Service Inspectorate (inspectorate of the federal tax service).

Individual entrepreneur registration can be done on a turnkey basis. This is done by special law firms. Services of this kind will cost 5,000-10,000 rubles. Of course, if you lack funds, it is better to register yourself. However, turnkey registration helps to gain additional time to study consumer demand and competitors' offers.

How to open a street fast food

Street fast food is a format of catering enterprises focused on the rapid production of dishes from semi-finished products and their sale in street kiosks, pavilions, vans, auto buffets, as well as on mobile counters and carts. A distinctive feature of such enterprises is single-product specialization.

The first thing worth noting is that the modern Russian market is not yet sufficiently supplied with catering establishments for middle-class consumers. This niche is now being filled by opening affordable cafes and fast food establishments. In this regard, investment activity is gradually moving from the expensive segment to the segment of cafes and restaurants of the medium and low price category (street fast food).

Permission to open a stall

In addition to registration, special permission is required to set up a kiosk. It is issued by both city and district administrations. However, in cases where a millionaire city is being considered, a tender is held if there are several people willing to fill the position. The document from the architectural and construction department is coordinated with the city trade department.

First, you need to register with the tax office of the locality as an individual entrepreneur. Then the optimal taxation system is selected and an application is submitted regarding the transition to a simplified form. All this can be done either independently or through the services of companies specializing in these services.

Permission is obtained only after all of the above steps have been completed. In most cases, this process goes without unnecessary difficulties. The easiest way is to obtain permission to open a kiosk on the market territory. A kiosk near a metro station or bus stop will require permission from the building and architectural department. Conclusions from inspection commissions of trade, sanitary and fire services are also required. This is a rather unpleasant process, which is accompanied by a huge amount of bureaucratic red tape. You should be prepared for difficulties in advance and carefully study the law to avoid problems with officials.

Registration for simplified tax accounting and other forms of accounting

Individual entrepreneurs usually choose a simplified tax accounting system (it does not provide for maintaining a balance sheet, profit and loss statement, or continuous reflection of transactions in accounting accounts). It is used if the number of hired personnel does not exceed 100 people, and the income is 45 million rubles. in 9 months.

When choosing an individual entrepreneur, the simplified tax system assumes two interest rate alternatives:

• 6% with a tax base that includes all total income;
• 5–15% (depending on the region) with a revenue base adjusted for expenses.

Under the simplified tax system, the entrepreneur does not pay VAT, personal income tax, or property tax.

The registered constituent documents are submitted to the tax authority along with an application for a simplified system (Form 26.2-1).

Tax authorities will also register the cash register purchased by the entrepreneur. Then the entrepreneur registers with the Pension Fund, the health insurance fund, and the statistical agency. You should also register with the trade and fire inspectorates.

Full registration will take about 2 months.

Selecting a location

Conducting retail trade at a kiosk is very popular, so it’s impossible to do without competition. The number of buyers and demand for the products offered directly depends on the location of the point. Before renting or buying a kiosk, it is imperative to research the market of trade kiosks in the area and highlight their advantages and disadvantages.

When selling everyday goods, the kiosk should be placed near residential buildings. Sales of hot drinks and fresh baked goods are good near educational institutions, office buildings, hostels and bus stops. You should also not forget about electricity - in the world of modern technology, a store without the ability to connect a computer will not survive for long.

What documents are needed to open a street fast food restaurant?

In them, visitors see all the technological processes, move freely between the areas of preparation and distribution of dishes, choose their order independently and pay at the checkout. With proper organization of work, the use of high-quality raw materials and reliable equipment, fast food in any format will bring profit to the owner. Mobility is the main trump card of street food on wheels.

If for some reason a business does not make a profit in one place, there is always a more advantageous area. Take into account the mistakes you made in your previous job. For fast food, location matters a lot. If the establishment is located in a public place, on the first line of houses, its popularity increases significantly. The audience of fast food consumers is wide: from students to office workers and small business representatives.

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Installation and decoration of the stall

A characteristic feature of a business of this kind is the fact that in most cases the individual entrepreneur is not the owner of the kiosk. Typically, this is a rental property. The installation and construction of stalls for rent is usually included in a separate category of large business, which requires quite large financial costs.

For people who have only recently begun to study small business, the optimal solution would be to rent ready-made space. It is worth finding a point whose location has already been agreed upon with representatives of the city authorities. It will also be useful to have electricity and plumbing amenities.

A popular misconception is the idea that stalls only open on the street. From a legal point of view, small boutiques in large shopping centers are also included in this category. In such cases, the landlords are the owners of shops, train stations and metro stations.

Working in a large premises implies a number of advantages, including heating, a communication system, a large number of paying customers, increased security and no need for additional advertising of the point. The disadvantages include the rather high rent of the premises and the fact that in popular shopping centers most of the good places have long been taken away.

Where is it written that you cannot trade freely on the street, and what is the fine?

Any place on the street belongs to someone: the city itself or a commercial organization - a store, shopping center, market, hostel.

Commercial organizations sublease space for outlets. As a rule, this is a small area next to the porch. For example, bicycle rentals are located at the entrance to the hostel. To do this, negotiate payment with the owner and sign an agreement. This is a matter of agreement between two entrepreneurs. They do the same thing to get a place in the market.

But most of the attractive places on the street belong to the municipality. These are embankments, central streets and parks. Free trade in such places is prohibited. For example, for Moscow this is stated in Art. 4 of the Law of December 9, 1998 No. 29.

In order to legally trade on the street, they negotiate with the local administration. There are two options according to Art. 10 and 11 381-FZ:

— Rent space for a non-stationary retail facility in a specially designated area. This way you can set up a tent or tray for a long time;

- Buy a place at the fair. This is a trade format from time to time, because fairs operate sporadically and also in strictly designated places.

City authorities are struggling with spontaneous trade. The police and administration officials organize raids and check points based on people's complaints. If caught, they will issue a fine - the amount is prescribed in the local law on administrative offenses. In Moscow, the fine for trading in the wrong place is from 2,500 to 500,000 rubles under Art. 11.13 Code of Administrative Offenses of Moscow. Here are real examples:

The entrepreneur provided mobile tire fitting services from his car. Officials from the district government found out about this and fined him 2,500 rubles - case No. A40-95352/2019.

An entrepreneur sold coffee from a car. The police came to him and issued him a fine of 2,500 rubles - case No. 7-1533/2018.

A woman was selling clothes in an underground subway passage. She was caught by a police patrol and fined 5,000 rubles - case No. 7-14728/2019.

Equipment for opening a kiosk

To open a retail outlet, simply completing documents and paying rent for a kiosk will not be enough. To achieve full functioning of the stall, you should pay attention to the required set of equipment, after the purchase of which the store acquires a trustworthy appearance. Depending on the specifics of the products being sold, the list of required elements may be slightly modified or supplemented.

Equipment and items

, which are necessary to open a kiosk:

• Cash register registered with the tax office;
• Shelving for placing the offered products;
• Chairs, tables or similar pieces of furniture;
• Trade showcase, refrigeration unit for food products;
• Heating device for operation in winter;
• Scales;
• Small safe;
• Service equipment and other accessories for the work process. These could be bags, gloves, booklets, etc.

Stall: buy or rent?

For beginning entrepreneurs, this issue is very acute, because you can save a lot by renting a ready-made point. But in this case, there are several disadvantages - unfavorable location of the point and high rent.

Buying your own stall is quite simple; there are even companies that will build it for you from scratch. In any case, whatever option is chosen, it must comply with all fire and sanitary epidemiological standards.

Personnel and work schedule

The optimal solution for starting a business would be to hire two employees. In this case, one person will communicate with potential buyers and tell them about the features of the products presented, and the second will begin to pay clients after the purchase. In addition to the cash register, it would be a good idea to install a special terminal for card payments.

Many people do not consider a special uniform for staff as a mandatory element, but it is worth keeping in mind that polite and pleasant employees in a special uniform inspire more confidence among the target audience. Perhaps this will help you acquire potential customers who will return to your outlet more than once.

Kiosk in the village

How to open a food stall in a village? First, estimate the number of potential buyers. If the nearest grocery store is far away or located in another village, then you simply must do this!

In busy villages, such a retail outlet is based on the same principles as in the city. However, usually the range of food products in a successful rural stall is almost twice as narrow. The fact is that rural buyers are more pragmatic. In addition, family subsistence farms produce several basic types of food. What to do? The sale of products with a long shelf life or with inelastic demand (bread, noodles, sugar, salt, cereals, candies, groceries, etc.) is encouraged.

Expenses for opening a stall

According to market analysis, the payback period for a sales kiosk is usually between two and six months. These indicators directly depend on the location of the pavilion, the type of products and the work schedule of the staff. Mandatory expenses when opening a retail outlet include registration and permit fees, rent, equipment purchases, employee salaries and other unforeseen expenses. It is also worth keeping in mind that buying used property and equipment can help significantly reduce costs.

Approximate prices

to open a retail outlet in an average Russian city:

• Rent, purchase, delivery and installation of the pavilion – 100,000-250,000 rubles;
• Registration of necessary documents and permits – 10,000–100,000 rubles;
• Connection to electrical networks and water supply - 100,000 rubles;
• Refrigeration unit – 20,000 rubles;
• Cash register – 20,000 rubles;
• Libra - 5,000 rubles;
• The salesperson's salary is about 150,000 rubles per year;

Total: starting capital for opening a trade kiosk – 405,000–645,000 rubles.

Is it profitable to open

The answer to the question regarding benefits depends on the approach of the entrepreneur himself. The manner of doing business plays a big role. If a discount program is provided for regular customers, the products are always of high quality and fresh, then sales will be high. One food stall can bring in from 50,000 rubles monthly.

The full payback will depend on how much the stall costs. If the entrepreneur has 20,000 net profit left, he will recoup the costs of the equipment within three months.

The stall itself pays for itself in a year, a simple tent in six months. And these are some of the most modest calculations. There are many ways an entrepreneur can save on expenses while increasing profits.

What to trade?

The presence or absence of buyers at the trade pavilion is determined by the selected specifics of the product offered. Beginning entrepreneurs should not immediately purchase a wide range of products. At first, it will be better to observe and draw appropriate conclusions regarding the goods that are in greatest demand.

The assortment also depends on the season. For example, ice cream and beer are popular in summer. In addition, the choice of products depends on the street where the trade takes place. Near office buildings and schools, coffee, tea and baked goods will be excellent.

List of popular products

, which can be sold at a trade stall:

• Products - usually such stalls sell only a certain type of food product. For example, fruit, vegetable, fish, meat or dairy pavilions. Of course, in some cases it is more profitable to trade a mixed assortment. It is better to place such points near supermarkets, metro stations and bus stops;
• Fast food and convenience products, which include chips, juices, alcoholic beverages and cigarettes. Such kiosks are considered the most common. As a rule, they are placed in residential areas of a populated area;
• Even in this age of technological progress, the printed press, newspapers, magazines and books are still very popular. Traders usually distinguish two types of consumers of printed materials: those who read in transport and those who read at home. There are many more representatives of the first type. That is why pavilions with printed press and light literature are often installed at train stations and metro stations. A huge number of people constantly pass through such places, so the needs of buyers who read at home will also be satisfied;
• Flowers are considered a perishable commodity, so the ideal location would be a high-traffic area of ​​the city. It is better to pay extra money for rent than to subsequently throw away half of the purchased batch of goods;
• It is better to install souvenir stalls in places where there are large concentrations of tourists. A good option is the historical center of the city, the proximity of famous attractions, transport hubs and train stations. The main disadvantage of this type of business is the seasonal nature of sales. However, despite this factor, sales during the summer season can be very impressive;
• Expensive specialized products, which include prestigious varieties of tea or coffee, poker sets, cigars and other things. Such products are difficult to sell in specialized stores, since the demand for them is extremely low. It is for this reason that retail outlets of this kind are usually located in large shopping centers with an already established customer base.

Advice for those wishing to open a stall

At the opening stage, it is important to choose the right suppliers. The main criterion is reliability. Timely delivery and honesty in payments are required.

You need to pay attention to:

Stall for rent

• popularity of brands
• breadth of assortment
• purchase price

No less important are such nuances as the possibility of deferring payments and receiving products for sale, bonuses and discounts.

A business will not make a profit if:

• the range does not correspond to demand (too wide or vice versa)
• prices are above average on the market
• Working hours are inconvenient for customers
• the owner strives to buy products cheaply, without paying attention to quality
• illiterate salespeople who don’t want to work were hired

If trading is not going well, it is advisable to review the work schedule and change it. Trade volumes can increase if you open earlier and close later.

If the kiosk is near a shopping center, the products should be completely different or favorably differ in price. It’s worth going around the nearest retail outlets and setting a price that is at least a couple of rubles different from competitors. It has long been known that those who became rich were not those who sold high, but those who sold a lot.

To sell unusual or specialized products, opening an online store may be a good option. In such a situation, the pavilion will serve as a pick-up point.

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Business idea No. 107: How to open a fast food outlet from scratch

Even in a small establishment, several hands are required, so care must be taken to find the right employee in advance. The main responsibilities of the kiosk and restaurant are collecting laws from customers, preparing food and packaging it, and receiving payment from the customer. It is also required to regularly clean the premises, constantly wash dishes and be able to maintain equipment.

In any town, even a small one, there is at least one such fast food cafe. Fast food is the food of city dwellers, and even though it is quite harmful, it is a great way to avoid wasting your own time on cooking, and not all food quickly prepared by someone else is harmful.

List of documents for renting land for a kiosk or pavilion

Keep in mind that you will need documents to rent. No government agency will formalize the lease of land in words - such a transaction will be considered invalid.

Therefore, prepare a documentation package that includes:

1. Application for the provision of a land plot for rent. In it you must indicate not only your desire to rent a plot, but also the goals of your activity.
2. A certificate from the tax office confirming your “cleanliness” before the tax authorities.
3. If there is a law firm, then a copy of all constituent documents, as well as the charter, is made.
4. If business activity is carried out, a copy is made of the registration certificate, and a copy of the OKVED codes is also provided.
5. Plan of the future kiosk, pavilion. It should be clear what size it is, where it will be located, and how.
6. A copy of the passport pages.
7. Copy of TIN.
8. If the kiosk/pavilion is already installed, panoramic photographs of it may be needed.

Remember, all documentation is reviewed within 1 month from the date of your application and submission.